Meet the man behind the mediocre website

Hello, I’m Ben, a copywriter at Innocean Australia. 

I type with two fingers, so I really think hard about each word. 

I also think really hard about ideas.

Big ideas, small ideas, good ideas, dumb ideas. 

But mostly, I try to think about ideas that have an impact. 

Plying my trade mainly in the digital space, I try to avoid contributing to the content landfill. I feel that the question, “Will anyone seek this out?” is a great creative filter. 

But I think it also applies to other channels. The great TV spots are entertaining enough to look up and rewatch on YouTube. 

I also hate writing about myself. So, give me a ring or shoot me a coffee invite, and we can talk instead. 

Email: benrae15@gmail.com

Phone: 0439139277

Linkedin here

What’s Ben like outside of work, you ask?

Well, my friends call me Raezor (mostly not, but it’s catching on). 

I was raised by television, so I have a quote for any situation (usually from The Simpsons). 

I love sport in all its shapes and forms. If it involves two teams moving a ball in some way, I’m in. 

I’m obsessed with niche 90s/00s pop culture. Like photos of celebrities at video game launch parties or weird movie tie-in snacks (see to the right). 

I’ve been known to enjoy nature.

I DJ (but I’m not insufferable about it). 

I’m really good at Mario Kart. 

Jar Jar Binks Lollipop from Star Wars Episode 1 (1999).

Pharrell at the ‘Halo 3’ Launch Party (2007)