Hyundai:

The anti-ordinary KONA

Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends and the same white SUVs. 

Our idea was to provoke the audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA. 

My role was to extend the campaign across social and digital channels, including feature-focused social films and provocative emails.

Agency: Innocean Australia