Genesis:
GV70 Mavericks.
Success no longer follows a traditional path. Today’s entrepreneurs are building their empires their own way.
So, to launch the new Genesis GV70, we created a social series featuring business people who took an unconventional path to success.
By aligning Genesis with these modern pioneers, we moved away from the cliché status messaging most luxury brands rely on.
Instead, we positioned the GV70 as a catalyst for growth – and the vehicle for a new generation of entrepreneurs.
Agency: Innocean Australia
Instead of simply showcasing the vehicle, we asked these pioneers to deliver valuable business and life advice to our audience.