Surf Life Saving Australia:

Dack a Dummy (Spec Work)

On average, 87% of drowning deaths in Australia are male, and almost all these drownings occur outside patrolled areas. 

Swimming outside the flags isn’t just an education problem. It’s a male ego problem. 

This campaign is a nationwide movement that turns mates into lifesavers. A simple “dacking” has the power to call out a reckless decision and gives men an extra moment to re-evaluate where they swim.