Personalised Plates Queensland: Queensland Maroons
In one of the most heated years in recent State of Origin history, we saw an opportunity for Personalised Plates Queensland to get behind their state and show fans a new way to back their favourite player.
How? By pairing each player with a personalised plate for their jersey.
We negotiated a partnership that allowed players to have their own personalised plates on the back of their training jerseys, resulting in online and prime-time brand exposure from camp to kick-off.
We also sponsored the official team announcements, exposing the PPQ to the Maroon’s 1.5 million followers across Instagram and Facebook.
Agency: Digitas Australia


